An all out game of war using Canon cameras. CANON Cameras were handed out to various people and many of their shots made it in the commercial.



A brief look at the set & Visual FX behind the CANON Freeze Tag piece and the work that went into it...ENJOY!

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A first descent is another story though. In the video below, Lucas Gilman shows us all of the work that goes into capturing just 5-10 seconds. When it comes to something like this, there is absolutely no room for error.

Sony unveils NEX-FS100 E-mount professional camcorder

Wednesday, 23 March 2011 17:12 GMT < Previous Next >

Sony has launched the NEX-FS100 E-mount professional camcorder. The model, whose development was originally announced in November last year, is the latest addition to the company's NXCAM line-up of broadcast-standard camcorders. It features an Exmor CMOS sensor in what the company describes as Super35 format (essentially the same size as the APS-C sensors seen in existing E-mount cameras). It records 1080p Full HD videos at various frame rates depending on region (60, 30 and 24fps in NTSC countries, 50 and 25 in PAL) at bitrates of up to 28Mbps. Other features include a 3.5" LCD, built-in GPS, SDXC compatibility and Slow-motion video recording. The camcorder also features industry-standard XLR audio connectors. It will be offered as a kit with the Sony E 18-200mm F3.5-6.3 OSS lens at a suggested retail price of $5850. The company has also launched the world's first dust- and rain-proof professional HD camcorder in the shape of HXR-NX70.

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Lenses

Mark Wallace shed a lot of light on the topic in his latest Adorama TV episode: Choosing The Right Lens. Not only does Mark talk about the practicalities of using one type of lens over another but he also demonstrates exactly how perspective, distortion, and compression look at different focal lengths. Knowing the tools of your trade is extremely important so if you haven’t tackled this topic yet we hope this will be useful.

S-LOG

World's First Sony F3 S-Log Test - Behind the Scenes from Next Level Pictures on Vimeo.

New York City, NY (April 18, 2011) Next Level Pictures in association with Tstop Cinema teamed up with Abel Cine, Kessler Crane, Wide Open Camera, Angenieux, Carl Zeiss, Cooke, Tyler Mounts, and Miller to unveil the worlds first ever camera test using the Sony F3 with S-Log. S-Log isn’t scheduled for official release until late summer 2011 so we are proud to get our hands on the camera and put it through several latitude tests to include helicopter aerials by Vincent Laforet, vibrant Vegas city lights, and skin tone tests of two models in ten different locations throughout Las Vegas at NAB 2011. The crew of twelve had only ten hours with the camera to produce and film the entire project. The purpose of this test is to compare the latitude and image quality of the new S-Log firmware to native EX codec.